Joe Malone Inspired

Jo Malones story is a rags to riches story but one of humble beginnings, entrepreneurial spirit and a passion for fragrance. Jo Malone, the founder, started by creating scented products at her kitchen table and selling them to facial clients. She later launched her eponymous brand, which became known for its unique scents and British-inspired style. The brand was sold to Estée Lauder in 1999, but Jo Malone continued as creative director until 2006. She then launched a new fragrance brand, Jo Loves, in 2011