Laundry & Cleaning Inspired

The combination of fabric softener, detergent and the natural scent of clean fabrics is known to trigger memories and positive feelings. This is largely due to the connection of scent with the limbic system, which is the part of the human brain that controls memory formation and emotions. They awaken recollections long dulled by the passage of time and evoke feelings of happier, easier and more nostalgic moments in our lives.